AI Insights · Timothy · July 2022
Top 5 Books and Reference Apps in Brazil - Q2 2022 Performance
In Q2 2022, the top 5 Books and Reference apps in Brazil showed varied performance in terms of downloads, revenue, and active users. More insights can be found on Sensor Tower.
In the second quarter of 2022, the performance of the top 5 Books and Reference applications in Brazil on the unified platform showcased notable trends in downloads, revenue, and active users. Here’s a closer look at the data, sourced from Sensor Tower:
Lera - Webnovels Romance from MoboReader experienced a fluctuating revenue trend, peaking at around $38K in the week of June 13, before stabilizing at approximately $36K by the end of June. Weekly downloads saw a significant increase mid-quarter, reaching 18.1K in the week of June 13, while active users rose from 24.6K at the start of the quarter to 28.4K by its end.
Dreame-Read Romance Stories by Dreame Media showed a consistent increase in weekly revenue, peaking at $30.9K by the last week of June. Downloads were highest in late April with 50.9K, and active users fluctuated, peaking at 85.9K in mid-April before stabilizing around 64.5K by the end of the quarter.
Hinovel had a steady revenue trend, peaking at approximately $16.2K in mid-April and ending the quarter at around $13K. Downloads fluctuated slightly, with a peak of 9.3K at the start of the quarter. Active users remained relatively stable, averaging around 24K throughout the quarter.
Amolivro-Novels and Fiction by ReadNow saw a decline in revenue early in the quarter, dropping to $7K in early May before recovering to $13.9K by the end of June. Downloads were highest at the start of the quarter with 15.2K but dropped significantly mid-quarter. Active users peaked at 40.9K in late March but saw a decline, stabilizing around 29.1K by the end of June.
Buenovela - Webnovel & Stories from GoodNovel experienced a slight increase in revenue, peaking at $12.8K in early June. Downloads showed a notable spike in late May, reaching 9K. Active users fluctuated, peaking at 56.2K in late May before stabilizing around 36.6K by the end of June.
These insights highlight the dynamic nature of the Books and Reference applications market in Brazil. For more detailed analysis, visit Sensor Tower.
